lb9 Privacy Policy

1. Introduction

This Privacy Policy ("Policy") sets out the basis on which lb9 ("lb9", "we", "us", "our") collects, processes, and stores personal data relating to individuals who visit lb9.asia, register as Members, or otherwise interact with lb9's services. It applies regardless of the device or method used to access the Platform.

By registering for an lb9 account or continuing to use lb9.asia after this Policy has been made available to you, you acknowledge that you have read and understood how lb9 processes your personal data as described herein.

lb9 is operated as an online gaming platform targeting Malaysian players. The Platform's native transaction currency is Malaysian Ringgit (MYR), and the majority of lb9's user base is located in Malaysia, including in Kuala Lumpur, Petaling Jaya, Penang, Johor Bahru, and surrounding areas. Where lb9 processes data relating to Malaysian residents, it applies data handling standards consistent with responsible international gaming operator practice.

2. Data Controller

For the purposes of this Policy, lb9 acts as the data controller in respect of personal data collected through lb9.asia. This means lb9 determines the purposes for which, and the manner in which, your personal data is processed.

If you have questions or concerns about how lb9 handles your data, you may contact lb9's designated data contact point at: [email protected]. lb9 will acknowledge data-related enquiries within 5 business days.

3. Personal Data We Collect

lb9 collects personal data through several channels. The categories of data collected are described below.

3.1 Registration Data

When you register for an lb9 account, we collect:

• Full legal name;
• Date of birth (for age verification purposes — lb9 is a 21+ platform);
• Email address;
• Username chosen by you;
• Country of residence;
• Mobile phone number (where provided).

3.2 KYC / Identity Verification Data

Prior to processing your first withdrawal, lb9 requires identity verification documents, which may include:

• Copy of Malaysian MyKad, passport, or other government-issued photo ID;
• Proof of residential address (utility bill, bank statement — not older than 3 months);
• Source of funds documentation in cases where enhanced due diligence is required.

3.3 Transactional Data

lb9 records all financial transactions associated with your account, including deposit amounts, deposit methods, withdrawal requests, game wagers, and bonus credit/debit activity. Transaction records are maintained in MYR.

3.4 Technical & Usage Data

lb9 automatically collects certain technical data when you access the Platform, including IP address, device type, operating system, browser type and version, pages visited, session duration, and referring URL. This data is used for security monitoring, fraud prevention, and platform performance optimisation.

3.5 Communications Data

Where you contact lb9 support (via live chat or email), lb9 retains records of that correspondence, including the content of your messages, for quality assurance, training, and dispute resolution purposes.

4. How lb9 Uses Your Personal Data

lb9 processes your personal data for the following purposes:

• Account management: To create, maintain, and administer your lb9 account, including processing deposits and withdrawals in MYR.
• Identity & age verification: To comply with lb9's 21+ eligibility requirement and KYC obligations under its operating licence.
• Fraud prevention & security: To detect, investigate, and prevent fraudulent transactions, money laundering, account takeover attempts, and other prohibited conduct.
• Regulatory compliance: To fulfil obligations under lb9's international gaming authority licence, including record-keeping, reporting, and audit requirements.
• Customer support: To respond to your enquiries, resolve disputes, and provide assistance with account or transaction issues.
• Responsible gaming: To monitor account activity for indicators of problem gambling and, where triggered by lb9's internal safeguarding protocols, to provide responsible gaming resources or apply account interventions.
• Platform improvement: To analyse aggregated usage patterns and technical performance metrics for the purpose of improving lb9's services.
• Marketing communications: To send promotional offers and updates where you have opted in to receive such communications. You may withdraw consent for marketing communications at any time.

5. Legal Basis for Processing

lb9 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to perform the contract between lb9 and you as a Member (account administration, payment processing, game provision).
• Legal obligation: Processing required to comply with lb9's regulatory and licensing obligations (KYC, anti-money laundering record-keeping).
• Legitimate interests: Processing carried out in pursuit of lb9's legitimate business interests where those interests are not overridden by your rights — including fraud detection, platform security, and aggregated analytics.
• Consent: Processing based on your freely given, informed consent — primarily for marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6. Data Sharing & Third Parties

lb9 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. lb9 may share your data in the following limited circumstances:

• Game providers: lb9 shares minimum necessary session and wager data with certified game studio partners (e.g., live casino studios, slots providers) solely for the purpose of delivering the game service to you.
• Payment processors: Transaction data is shared with payment service providers (including those facilitating Touch n Go, Boost, GrabPay, and bank transfer processing) to the extent required to process your deposits and withdrawals.
• Regulatory authorities: lb9 may disclose personal data to its licensing authority or law enforcement agencies where required to do so by applicable law, court order, or regulatory direction.
• Service providers: lb9 may engage third-party service providers (e.g., cloud infrastructure, email delivery, fraud detection tools) who process data on lb9's behalf under data processing agreements that require them to implement appropriate security measures and prohibit use of data for their own purposes.

7. Data Retention

lb9 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable regulatory obligations. The indicative retention periods set out in Section 3 apply unless a longer period is required by law.

Upon expiry of the applicable retention period, lb9 will securely delete or anonymise personal data in accordance with its internal data disposal procedures. Anonymised, aggregated data (from which individuals cannot be identified) may be retained for statistical analysis purposes indefinitely.

8. Cookies & Tracking Technologies

lb9.asia uses cookies and similar tracking technologies to operate the Platform, maintain session state, and collect usage analytics. The categories of cookies used by lb9 include:

• Strictly necessary cookies: Required for core Platform functionality including session management and authentication. These cannot be disabled without affecting Platform operation.
• Analytical cookies: Used to collect aggregated, anonymised data about how visitors interact with lb9.asia — including pages visited, session duration, and navigation paths — for the purpose of improving the Platform.
• Functional cookies: Used to remember your preferences (e.g., preferred game lobby view, language settings) to improve your experience on return visits.

You may manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies may impair lb9 Platform functionality, including the ability to maintain a logged-in session.

9. Your Data Rights

Subject to applicable law and the limitations set out herein, you have the following rights in respect of your personal data held by lb9:

• Right of access: You may request a copy of the personal data lb9 holds about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal data.
• Right to erasure: You may request deletion of your personal data where lb9 no longer has a legal basis for retaining it. Note that data subject to regulatory retention obligations (e.g., KYC records, transaction history) cannot be deleted prior to the expiry of the mandatory retention period.
• Right to restrict processing: You may request that lb9 restrict processing of your data in certain circumstances.
• Right to data portability: Where processing is based on consent or contract and carried out by automated means, you may request your data in a structured, machine-readable format.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting prior processing.

To exercise any of these rights, submit a written request to [email protected]. lb9 will respond within 30 days of receipt of a verifiable request. Identity verification may be required before lb9 processes a rights request.

10. Data Security

lb9 implements technical and organisational measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and lb9.asia;
• Encryption of sensitive data at rest, including identity documents and financial records;
• Access controls limiting access to personal data to lb9 staff with a demonstrated operational need;
• Regular security assessments of lb9's infrastructure and third-party service providers;
• Incident response procedures for detecting and addressing potential data breaches.

No data transmission over the internet or electronic storage system can be guaranteed as 100% secure. lb9 will notify affected Members and relevant authorities in the event of a data breach that poses a risk to Member rights and interests, in accordance with applicable notification obligations.

11. Minors

lb9 is strictly a 21+ platform. lb9 does not knowingly collect or process personal data relating to persons under the age of 21. If lb9 becomes aware that a person under 21 has registered an account or submitted personal data, lb9 will immediately close the account, delete the associated data to the extent permissible by regulatory retention obligations, and return any deposited funds to the payment source where technically feasible.

If you believe a minor may have registered on lb9, please contact lb9 support at [email protected] immediately.

12. Changes to This Policy

lb9 may update this Privacy Policy from time to time to reflect changes in its data processing practices, regulatory requirements, or operational structure. Where changes are material, lb9 will endeavour to notify Members via the registered email address or by a prominent notice on lb9.asia prior to the changes taking effect.

The "Last Updated" date at the top of this page reflects the date of the most recent revision. Continued use of lb9 following the effective date of an update constitutes acknowledgement of the revised Policy.

13. Contact Us

For questions, rights requests, or complaints related to this Privacy Policy or lb9's data handling practices, please contact lb9 at:

lb9 recommends submitting all formal data rights requests in writing via email to ensure a complete and auditable record of the request and response.